KPI Name

CMBC KPI

Weekly Scorecard · 2026 Performance Dashboard

W8 — Feb 228 Weeks · 2026 YTD
📅 YoY Snapshot
Latest vs Same Wk '25
🐾
🎬 “She Is Pretty Cute” — Posted Feb 28, 2026
7-second, 3-scene Reel: man at bar says "I didn't order this" → bartender: "It's from the girl at the end of the bar" → cut to dog. Cross-platform: 538K total reach, 91K total interactions, 158 new IG follows. Click IG Reach or IG Interactions below for the full content strategy debrief.
IG Views
796K
IG Reach
469K
IG Interactions
90K
New Follows
158
FB Views
98K
FB Reach
69K
IG Eng Rate
19.2%
vs 1.8% avg
Grow Awareness & Inspire Trial
Reach & Impressions — Weekly Trend
Organic Facebook + Instagram · Dashed = 2025
Content Interactions
FB + IG · Dashed = 2025
Website Sessions
All sessions by week · Dashed = 2025
Modernize Marketing Infrastructure
Email Performance
Open Rate & Click Rate · Dashed = 2025
Email Volume
Opens 2026 vs 2025 · Clicks
Fuel Revenue Through Shopify & Tasting Room
Tasting Room Revenue
Net Sales · 2026 vs 2025
Shopify Orders & AOV
Orders (bars) · Avg Order Value (line)

Year-to-Date Priority Metrics

W1–W8 · Jan 4 – Feb 22, 2026 · Compared to same 8 weeks in 2025 · Click any card for full insight
8 WEEKS COMPLETE
Weekly trend — 2026 ·· 2025
Tasting Room Revenue
Shopify Sales
Website Sessions

Full KPI Scorecard · Click any row for insights

Pillar KPI W1 Jan 4 W2 Jan 11 W3 Jan 18 W4 Jan 25 W5 Feb 1 W6 Feb 8 W7 Feb 15 W8 Feb 22 🐾 WoW Δ YTD YoY Δ Trend ·· '25
🎬
"She Is Pretty Cute" — Posted Feb 28, 2026
7 seconds. 3 scenes. Man at bar: "I didn't order this." Bartender: "It's from the girl at the end of the bar." Reveal: a dog. Cross-platform: 538K total reach, 91K interactions, 158 new IG follows. Click IG Reach or IG Interactions for the full content strategy debrief.
IG Views
796K
IG Reach
469K
IG Interactions
90K
19.2% eng rate
New Follows
158
FB Views
98K
FB Reach
69K
FB Reactions
1,108
Total Reach
538K