CMBC KPI

Weekly Scorecard · 2026 Performance Dashboard

Week of

W8 — Feb 228 Weeks · 2026 YTD

🐾

🎬 “She Is Pretty Cute” — Posted Feb 28, 2026

7-second, 3-scene Reel: man at bar says "I didn't order this" → bartender: "It's from the girl at the end of the bar" → cut to dog. Cross-platform: 538K total reach, 91K total interactions, 158 new IG follows. Click IG Reach or IG Interactions below for the full content strategy debrief.

IG Views

796K

IG Reach

469K

IG Interactions

90K

New Follows

158

FB Views

98K

FB Reach

69K

IG Eng Rate

19.2%

vs 1.8% avg

Grow Awareness & Inspire Trial

Reach & Impressions — Weekly Trend

Organic Facebook + Instagram · Dashed = 2025

Content Interactions

FB + IG · Dashed = 2025

Website Sessions

All sessions by week · Dashed = 2025

Modernize Marketing Infrastructure

Email Performance

Open Rate & Click Rate · Dashed = 2025

Email Volume

Opens 2026 vs 2025 · Clicks

Fuel Revenue Through Shopify & Tasting Room

Tasting Room Revenue

Net Sales · 2026 vs 2025

Shopify Orders & AOV

Orders (bars) · Avg Order Value (line)

Year-to-Date Priority Metrics

W1–W8 · Jan 4 – Feb 22, 2026 · Compared to same 8 weeks in 2025 · Click any card for full insight

8 WEEKS COMPLETE

Weekly trend — 2026 ·· 2025

Tasting Room Revenue

Shopify Sales

Website Sessions

Full KPI Scorecard · Click any row for insights

Pillar	KPI	W1 Jan 4	W2 Jan 11	W3 Jan 18	W4 Jan 25	W5 Feb 1	W6 Feb 8	W7 Feb 15	W8 Feb 22 🐾	WoW Δ	YTD YoY Δ	Trend ·· '25

🎬

"She Is Pretty Cute" — Posted Feb 28, 2026

7 seconds. 3 scenes. Man at bar: "I didn't order this." Bartender: "It's from the girl at the end of the bar." Reveal: a dog. Cross-platform: 538K total reach, 91K interactions, 158 new IG follows. Click IG Reach or IG Interactions for the full content strategy debrief.

IG Views

796K

IG Reach

469K

IG Interactions

90K

19.2% eng rate

New Follows

158

FB Views

98K

FB Reach

69K

FB Reactions

1,108

Total Reach

538K